How does SEO work? I can't find a website…?

A website I recently made doesn't show up when specific words are searched in Yahoo. Is there anything I can do about it?


Search engine optimization, or SEO, is a tool that all Internet marketers and website creators need to incorporate to run successful campaigns. Without SEO, search engines will not be able to find websites very easily, which then makes them hard to find for surfers. Sometimes without using SEO the search engine will not index the website at all, so it won’t be able to be found. Submitting a website to Google, Bing or Yahoo with very poor SEO will make that website list very far down in the results. Even though this can be a great tool to use for sales marketing it can go too far and create negative consequences. Going too far with this is called black hat SEO and should be avoided by anyone attempting to improve their optimization.

Some things to avoid are continually repeating keywords. Whether or not it is in the content or tags doesn’t matter. Another is participating in too many link exchanges. A good rule of thumb is that the content should have 1 to 2% of the content be the keyword that the website is going to be ranked under. Although having links coming in to a website can greatly increase its ranking, having too many two-way links can decrease it. To be on the safe side, the best way to increase the ranking using links is to get backlinks into the site without having to provide a link back to the original site.

When dealing with SEO, research keywords first to see how much competition there is. Too much competition and it could take years to get ranked high in search engines. Picking a keyword with no competition at all will not work either, because if there is no competition there is also no one looking for it. Having the content’s title, meta tags, and body optimized will significantly improve where sites sit under each keyword. Pictures in content can help optimize pages by attaching keyword tags. Attaining a higher rank through SEO ensures that the site receives a lot of targeted traffic every day. There are hundreds of ways to improve SEO, but the most important is always going to be the content within the websites. Having a site map can improve the site’s rank and make it easier for people to find anything that they may be looking for. The site map is one of the most important parts of an optimized website.

Author is a freelance writer. For more information on customer magnetism please visit http://www.customermagnetism.com/.

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